{"id":740,"date":"2025-01-21T14:23:44","date_gmt":"2025-01-21T14:23:44","guid":{"rendered":"https:\/\/portfolio.aevodesign.com\/?page_id=740"},"modified":"2025-02-14T15:28:52","modified_gmt":"2025-02-14T15:28:52","slug":"material-exchange-2","status":"publish","type":"page","link":"https:\/\/portfolio.aevodesign.com\/?page_id=740","title":{"rendered":"Material Exchange"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"740\" class=\"elementor elementor-740\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05efe5b e-con-full e-flex e-con e-parent\" data-id=\"05efe5b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106ba11 elementor-widget elementor-widget-button\" data-id=\"106ba11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portfolio.aevodesign.com\/?page_id=266\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><mask id=\"mask0_120_26\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"20\"><rect width=\"20\" height=\"20\" fill=\"#D9D9D9\"><\/rect><\/mask><g mask=\"url(#mask0_120_26)\"><path d=\"M6.49829 10.5417L10.766 14.8094L9.99996 15.5833L4.41663 9.99999L9.99996 4.41666L10.766 5.19062L6.49829 9.45832H15.5833V10.5417H6.49829Z\" fill=\"white\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f6ed21 e-flex e-con-boxed e-con e-parent\" data-id=\"1f6ed21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c29fe elementor-widget elementor-widget-heading\" data-id=\"57c29fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Material Exchange wants the fashion industry to source efficiently and more sustainable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-307e3fc e-flex e-con-boxed e-con e-parent\" data-id=\"307e3fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0d2b4 elementor-widget elementor-widget-text-editor\" data-id=\"eb0d2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I joined Material Exchange just before raising Series A round (20 million Euros). In addition to the development of the digital platforms, in total 3 service agencies were acquired and needed to be integrated. They\u2019re acting as a link between brands and suppliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2d6a5 e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d6a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03a5bd9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"03a5bd9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Product design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8f0cc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6f8f0cc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Design System<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa962a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"faa962a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prototyping<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad87da9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ad87da9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Wireframing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf0dc1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"eaf0dc1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca67cf6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ca67cf6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Data analytics<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b777e5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0b777e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e65b8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"58e65b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Desktop and mobile<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80a186 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a80a186\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stakeholder interviews<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9c3a2 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"bf9c3a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Customer interviews<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1da0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"dcc1da0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">User testing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-906bf52 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"906bf52\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63719dd elementor-widget elementor-widget-image\" data-id=\"63719dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2480\" height=\"1523\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands.png\" class=\"attachment-full size-full wp-image-48\" alt=\"Screenshot of Sign In Page for Material Exchange\" srcset=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands.png 2480w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-300x184.png 300w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-1024x629.png 1024w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-768x472.png 768w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-1536x943.png 1536w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-2048x1258.png 2048w\" sizes=\"(max-width: 2480px) 100vw, 2480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a71f01 e-flex e-con-boxed e-con e-parent\" data-id=\"1a71f01\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb817e7 elementor-widget elementor-widget-text-editor\" data-id=\"cb817e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>My Role<\/h3><p>As Head of Design, I was responsible for assessing, leading, and building a design team to deliver products in a complex industry with many stakeholders, all working with inefficient tools. I reported directly to the CPO (who was later replaced by a new Product Principal, then a CPTO). Initially, 3 designers reported to me which changed to 2 Senior Product Designers after restructuring and hiring later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-343633c e-flex e-con-boxed e-con e-parent\" data-id=\"343633c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7aeb0f elementor-widget elementor-widget-text-editor\" data-id=\"e7aeb0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Highlights from 3 Years<\/h3><ul style=\"padding-left: 26px;\"><li style=\"padding-left: 4px;\">Changing how the product designer role was viewed within the company.<\/li><li style=\"padding-left: 4px;\">Identifying and correcting false assumptions, leading to improvements in both the product and business strategy.<\/li><li style=\"padding-left: 4px;\">Evolving the design language across multiple products, updates, and relaunches, in line with a new brand identity.<\/li><li style=\"padding-left: 4px;\">Improving team collaboration and fostering a more user-centric approach.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6dd1e e-flex e-con-boxed e-con e-parent\" data-id=\"7f6dd1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50aaf3b elementor-widget elementor-widget-text-editor\" data-id=\"50aaf3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The Beginning: Getting Started with the Team and Organisational Challenges<\/h3><p><span style=\"text-wrap-mode: initial; color: var( --e-global-color-text ); letter-spacing: -0.01em; text-align: var(--text-align);\">A few weeks in, it became clear that the design team lacked some basic product design skills. The business leadership, product, and dev teams weren\u2019t aligned, and roadmap timelines were not being met. The process, while meant to be agile, was actually more like waterfall in practice. There were plenty of ideas in the backlog, but the marketplace wasn\u2019t hitting the business goals.<\/span><\/p><p>To address this, I worked closely with each designer on projects while also sharing knowledge. I proposed changes to our workflow and implemented them where possible. For the product itself, I suggested defining a funnel to track where we were losing customers and understand why.<\/p><p>Shortly after we raised Series A, the business strategy shifted and teams were restructured. Around the same time, it was decided to refresh the brand identity \u2013 a project I led alongside the CMO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28fabe e-flex e-con-boxed e-con e-parent\" data-id=\"a28fabe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c14bb1 elementor-widget elementor-widget-text-editor\" data-id=\"5c14bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Strategy Change: From One Market Place to Three New Apps<\/h3><p>The change in business strategy shifted the focus to our in-house agents, making them the key drivers in bringing their network of brands and suppliers onto the platform which now consisted of three distinctive apps: One each for brands, agents and suppliers.<\/p><p>To make this transition quickly, we brought in an external software solution. The first task for the design team was to create a new design language and design library that aligned with the newly developed brand identity.<\/p><p>Here\u2019s a small selection of what that looked like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1731ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"1731ae1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22fb51f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"22fb51f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"The showroom for Brands after the redesign\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU1LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvU2hvd3Jvb20ucG5nIiwic2xpZGVzaG93IjoiMjJmYjUxZiJ9\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Showroom.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Showroom.png\" alt=\"The showroom for Brands after the redesign\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"Fully responsive down to mobile use\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU0LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvTW9iaWxlLnBuZyIsInNsaWRlc2hvdyI6IjIyZmI1MWYifQ%3D%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Mobile.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Mobile.png\" alt=\"Fully responsive down to mobile use\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"Landing page for Brands\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUzLCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvTGFuZGluZy1wYWdlLnBuZyIsInNsaWRlc2hvdyI6IjIyZmI1MWYifQ%3D%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Landing-page.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Landing-page.png\" alt=\"Landing page for Brands\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"Inventory management for Agencies\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUyLCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvSW52ZW50b3J5LnBuZyIsInNsaWRlc2hvdyI6IjIyZmI1MWYifQ%3D%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Inventory.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Inventory.png\" alt=\"Inventory management for Agencies\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"System email notifications\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU4LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvU3lzdGVtLU5vdGlmaWNhdGlvbi5wbmciLCJzbGlkZXNob3ciOiIyMmZiNTFmIn0%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/System-Notification.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/System-Notification.png\" alt=\"System email notifications\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"Sign in page for Agents\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU2LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvU2lnbi1pbi1cdTIwMTMtQWdlbnRzLnBuZyIsInNsaWRlc2hvdyI6IjIyZmI1MWYifQ%3D%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Agents.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Agents.png\" alt=\"Sign in page for Agents\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"22fb51f\" data-elementor-lightbox-title=\"Sign in page for Brands\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU3LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvU2lnbi1pbi1cdTIwMTMtQnJhbmRzLTEucG5nIiwic2xpZGVzaG93IjoiMjJmYjUxZiJ9\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-1.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Sign-in-\u2013-Brands-1.png\" alt=\"Sign in page for Brands\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51797f e-flex e-con-boxed e-con e-parent\" data-id=\"b51797f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfcb13 elementor-widget elementor-widget-text-editor\" data-id=\"adfcb13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Research: Interviews Reveal Strategy Gaps<\/h3>\n<p>After the relaunch, we conducted customer interviews, which revealed that one of the key reasons for the product shift \u2013 &#8216;Brands want to work with a service agent&#8217; \u2013 wasn\u2019t fully reflected in how suppliers\u2019 revenue was distributed. In fact, most of the revenue came from working directly with brands. As we continued gathering feedback over the next 18 months, more issues with the strategy emerged, and it became apparent that agents weren\u2019t able to bring brands onto the platform as hoped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc02485 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bc02485\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6859e7b elementor-widget elementor-widget-text-editor\" data-id=\"6859e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer interviews showed\u00a0<span style=\"color: #fff;\">70% of revenue is made with brands directly<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0a5b50 e-flex e-con-boxed e-con e-parent\" data-id=\"d0a5b50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf08c4 elementor-widget elementor-widget-text-editor\" data-id=\"7cf08c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Research: Using Data<\/h3><p>On top of this, marketing campaigns weren\u2019t driving the expected activity on the platform, and the funnel showed a significant drop-off right on the landing page. When we looked into the issue, we found that the landing page wasn\u2019t providing enough information for users to understand the value of &#8216;unlocking&#8217; the showroom. It turned out the page was built on an incorrect assumption: that suppliers didn\u2019t want to share material details publicly for fear of competitors copying them. This was disproven in supplier interviews. We fixed the issue by updating the user journey, adding more relevant material information, creating intuitive conversion points like a &#8216;Request Sample&#8217; button, and updating the main CTA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc5c667 e-flex e-con-boxed e-con e-parent\" data-id=\"cc5c667\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1187439 elementor-widget elementor-widget-image\" data-id=\"1187439\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2899\" height=\"2283\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small.png\" class=\"attachment-full size-full wp-image-762\" alt=\"Chart showing old vs. new onboarding flows\" srcset=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small.png 2899w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small-300x236.png 300w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small-1024x806.png 1024w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small-768x605.png 768w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small-1536x1210.png 1536w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Brand-Onboarding-Flows-Small-2048x1613.png 2048w\" sizes=\"(max-width: 2899px) 100vw, 2899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854dfc6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"854dfc6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbb85 elementor-widget elementor-widget-text-editor\" data-id=\"b7dbb85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSample requests from unregistered users went <span style=\"color: #fff;\">from 0 to 6%<\/span> after the changes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-868892a e-flex e-con-boxed e-con e-parent\" data-id=\"868892a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9207673 elementor-widget elementor-widget-text-editor\" data-id=\"9207673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another time, I analysed customer screen sizes using our analytics data. The designs were optimised for large screens, which caused problems for users with smaller screens. The data also showed a clear difference between user types and revealed that brand users mostly started their first journey on mobile. This insight led us to adopt a mobile-first approach for the brands app, ensuring a better first impression and improved conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-667edb4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"667edb4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a872 elementor-widget elementor-widget-text-editor\" data-id=\"5a0a872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLooking at customer screen sizes led to a <span style=\"color: #fff;\">mobile first strategy<\/span> for brands \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68af136 e-flex e-con-boxed e-con e-parent\" data-id=\"68af136\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ead3b elementor-widget elementor-widget-text-editor\" data-id=\"21ead3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>AI: The Birth of Frank<\/h3>\n<p>The product&#8217;s AI initiative was accompanied by a marketing campaign featuring a bear named Frank. For the fashion trade shows, we created a touchscreen kiosk app with animated versions of Frank to capture attention and encourage visitors to browse the available materials from the show digitally. The chat style user interface was a hint at what would come next: A new product and business strategy to leverage the latest advancements in AI technology and the abilities of modern LLMs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3381aa6 e-flex e-con-boxed e-con e-parent\" data-id=\"3381aa6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf431d7 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"cf431d7\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cf431d7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU4LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvQXNrLUZyYW5rLVx1MjAxMy1TdGFydC0xLnBuZyIsInNsaWRlc2hvdyI6ImNmNDMxZDcifQ%3D%3D\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Start-1.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Start-1.png\" alt=\"Ask Frank \u2013 Start 1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cf431d7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU5LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvQXNrLUZyYW5rLVx1MjAxMy1TdGVwLTEucG5nIiwic2xpZGVzaG93IjoiY2Y0MzFkNyJ9\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Step-1.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Step-1.png\" alt=\"Ask Frank \u2013 Step 1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cf431d7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYwLCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvQXNrLUZyYW5rLVx1MjAxMy1TdGVwLTIucG5nIiwic2xpZGVzaG93IjoiY2Y0MzFkNyJ9\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Step-2.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Step-2.png\" alt=\"Ask Frank \u2013 Step 2\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cf431d7\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU3LCJ1cmwiOiJodHRwczpcL1wvcG9ydGZvbGlvLmFldm9kZXNpZ24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wMVwvQXNrLUZyYW5rLVx1MjAxMy1NYXRlcmlhbC1EZXRhaWwucG5nIiwic2xpZGVzaG93IjoiY2Y0MzFkNyJ9\" href=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Material-Detail.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/Ask-Frank-\u2013-Material-Detail.png\" alt=\"Ask Frank \u2013 Material Detail\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f945bcf e-flex e-con-boxed e-con e-parent\" data-id=\"f945bcf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d605d0 elementor-widget elementor-widget-text-editor\" data-id=\"9d605d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Things I have learned<\/h3>\n<ul style=\"padding-left: 26px;\">\n<li style=\"padding-left: 4px;\">Leading a remote team and emphasising the importance of communication to keep everyone aligned toward the same goal.<\/li>\n<li style=\"padding-left: 4px;\">Hiring and retaining talented senior designers in a challenging environment.<\/li>\n<li style=\"padding-left: 4px;\">Using Figma and a centralised library to ensure efficiency and consistency across team members and products.<\/li>\n<li style=\"padding-left: 4px;\">The importance of checking for biases and assumptions at every level.<\/li>\n<li style=\"padding-left: 4px;\">How conducting user and stakeholder interviews not only helps solve complex problems and uncover hidden issues but also contributes to the overall business strategy.<\/li>\n<li style=\"padding-left: 4px;\">The value of having a <a href=\"https:\/\/www.figma.com\/design\/SE6RIUZ06ZiqKd5w4sGmrS\/UX-Playbook?node-id=100-213&amp;t=E5hk0xC1ZndHdXFx-1\">UX Playbook<\/a>.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d863350 e-flex e-con-boxed e-con e-parent\" data-id=\"d863350\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f881401 elementor-widget elementor-widget-text-editor\" data-id=\"f881401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Addendum: A New Brand Identity<\/h3>\n<p>After raising Series A, an initiative to create a new corporate website was the right window of opportunity to fix some previous branding experiments. Together with the new CMO, we created a fresh Material Exchange brand identity, aiming to visually capture and combine technology and fashion.<\/p>\n<p>To present a complete view of this new direction, we created a style board showcasing the ideas across different areas. The logo was slightly modified, a new colour palette was introduced, and we created a brand bible to promote the ideas, its values and the right usage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f0c3ef e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0f0c3ef\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb25155 elementor-widget elementor-widget-image\" data-id=\"eb25155\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"530\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-1.png\" class=\"attachment-full size-full wp-image-637\" alt=\"\" srcset=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-1.png 1440w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-1-300x110.png 300w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-1-1024x377.png 1024w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-1-768x283.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed879be e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ed879be\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc839e elementor-widget elementor-widget-image\" data-id=\"1bc839e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"530\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-3.png\" class=\"attachment-full size-full wp-image-639\" alt=\"\" srcset=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-3.png 1440w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-3-300x110.png 300w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-3-1024x377.png 1024w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-3-768x283.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e58a8fd e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e58a8fd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5b5a7 elementor-widget elementor-widget-image\" data-id=\"fa5b5a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"528\" src=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-2.png\" class=\"attachment-full size-full wp-image-638\" alt=\"\" srcset=\"https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-2.png 1440w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-2-300x110.png 300w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-2-1024x375.png 1024w, https:\/\/portfolio.aevodesign.com\/wp-content\/uploads\/2025\/01\/ME-Branding-2-768x282.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3c07b3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a3c07b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd638ed elementor-widget__width-initial e-transform elementor-widget elementor-widget-heading\" data-id=\"fd638ed\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-8,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thank you\nfor reading!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f3ed63 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"8f3ed63\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f50b9e3 elementor-widget elementor-widget-text-editor\" data-id=\"f50b9e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Continue<\/h2><p><a href=\"https:\/\/portfolio.aevodesign.com\/?page_id=391\">Silobreaker<\/a><br \/><a href=\"https:\/\/portfolio.aevodesign.com\/?page_id=856\">bwin (bwin.party)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a03377d e-flex e-con-boxed e-con e-parent\" data-id=\"a03377d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caaac9d elementor-widget elementor-widget-button\" data-id=\"caaac9d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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class=\"elementor-button-text\">Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Material Exchange wants the fashion industry to source efficiently and more sustainable I joined Material Exchange just before raising Series A round (20 million Euros). In addition to the development of the digital platforms, in total 3 service agencies were acquired and needed to be integrated. They\u2019re acting as a link between brands and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-740","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/pages\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=740"}],"version-history":[{"count":81,"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/pages\/740\/revisions"}],"predecessor-version":[{"id":1361,"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=\/wp\/v2\/pages\/740\/revisions\/1361"}],"wp:attachment":[{"href":"https:\/\/portfolio.aevodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}